architectural visualisation / design / digital art

Posts tagged “Architectural Visualisation Theory

ArchViz Theory – 6. Representing Materiality

1. ARCHITECTURAL VISUALS – MORE THAN STAGE SETS FOR THE EYE
In the previous article we discussed the role played by our senses while exploring a particular landscape. Now we will turn our attention to the process of representation and find concrete ways in which a Visualiser can evoke tactile cues through 3D renderings. (more…)


ArchViz Theory – 2. Art vs. Political Statement

An ArchViz studio should have a distinct vision and a set of core values. What do these images that you produce mean to you? What do you aim to achieve by creating them? Is your desire to make art, be creative and express your inner self? Or is it to contribute to a better society and make a political statement? The profession is often criticised from a political and socio-economic point of view, so I thought I should dedicate an article to this antithesis – visualisasion as art vs. political statement.

Art is first of all contemplative (more…)


ArchViz Theory – 1. An Introduction

Almost two decades ago Architectural Visualisation became an independent field, with many emerging studios focusing exclusively on it, having no involvement in the design process. Traditionally, the visual representation of an architectural project (more…)